We are in love with this line because of its commitment to being good for your hair, for the environment, and your wallet. There are no parabens, gluten, or harmful sulfates as well as no animal testing. VERB was designed by a team of women hairs stylist in Austin. Their hope was to create an affordable line while maintaining the professional and ethical standards that are important to them. This line is easy going and no nonsense, its simple but gets the job done with mild aromas and plenty of variety.